Project Socrates
The issue. iPeople, the joint venture of AC Education and the Yuchengco Group, needed the Philippine health-science education system read as a market. Enrollment growth was not enough. The question was whether the system was producing the labor healthcare was missing, and where a larger offer would meet demand rather than crowd a course that was already full.
The questions.
What is the current state of health-science education, in size and in what it actually produces?
Which courses are growing, and which are in demand for a reason other than last year’s intake?
Where is the healthcare labor shortage, and is graduation closing it?
Who are the major players, and where do they already own the student?
Where, geographically, can health-science programs be expanded without duplicating a saturated campus?
The outcome. The market was sized, enrollment growth was separated from output, and the labor shortage was set against graduation rates. The gap was the finding. Graduation was not replacing the staff the system was losing. Competition was then mapped against that gap, so iPeople could see where to increase its health-science offerings and where another section would only split the same applicant pool.